Fuorisalone 2016

Great success at the Fuorisalone in Milan - Brera Design District, with Fattobene, a platform for research and promotion of Italian items that exist since many generations, which shows a small atlas of timeless icons with whom is been created a journey in the Italian industrial fabric.


All objects characterized by beauty, longevity and unique design. The event was proposed to highlight their stories, to then appreciate closely the quality through direct experience. How the website's creators explain it: "Here, even the simplest objects, such as a glue or a notebook, have their share of wonder. Our job is to help people discover it."
Among the chosen patterns, pattern remondini original of the '700 and the modern reinterpretation "archetti azzurri", a more current color trend, in collaboration with the school of art "S. Boscardin".
In addition to Tassotti’s notebooks, there could also be found: la carta aromatica d’Eritrea (Piacenza, since 1927), the Marvis toothpaste (Ludovico Martelli, Florence, since 1908), a soap (Valobra, Genoa, since 1903) and the candle Nautilus (Graziani, Livorno, since 1885), the glue Coccoina (Balma Capoduri, Voghera, since 1927), the stapler Zenith (Balma Capoduri, Voghera, since 1948), the clock Cifra 3 (Solari di Udine, since 1966), a fly-wheel coffee grinder Tre Spade (Forno Canavese, since 1894), a set of traditional objects to make pasta and Pastiglie Leone (Turin, since 1857).
fuorisalone-Tassotti-fattobene.jpg fuorisalone-Tassotti-fattobene-1.jpg

The New York Times celebrates it as one of the eight must-see events at Fuorisalone: